Stop Pricing Spreadsheet Chaos in Wholesale Operations
Rules-based pricing engine for manufacturers and distributors. Price lists, customer discounts and fees in one place, and the same price in your ERP, B2B shop and sales team through one API.
One pricing API for the systems you already run
- 5working days for a price list audit, once your data is in
- Hours → minutesto build a quote
- 0spreadsheets needed to calculate a price once rules are live
- ∞price lists, discounts and fees
Features
Key Features
Define your pricing rules once and apply them to every price request, instead of updating the same prices in several spreadsheets.
Flexible Configuration
Design rules to control pricing, discounts, and fees with precision.
Transparent Price Calculation
See the base price and every adjustment applied, so you can explain any price to your sales team or customer.
One API for Every Channel
Your ERP, B2B shop and quoting tools get their prices from the same rules through a REST API.
Prices Calculated on Request
Get the price for a specific product, customer, currency and date, without recalculating spreadsheets by hand.
From setup to live prices
How It Works
Streamline your pricing with our flexible, rules‑based system.
- 1
Configure Price Lists
Create and manage multiple price lists effortlessly.
- 2
Set Discount & Fee Rules
Define and apply discounts and fees with rule‑based precision.
- 3
Automated Pricing
Enjoy real‑time price calculations aligned with your policies.
- 4
Seamless Integration
Easily integrate through APIs with your existing systems.
Case study
Live at a Polish upholstered furniture manufacturer
Grula calculates the prices for the manufacturer's B2B e-commerce platform. Price lists and pricing rules are maintained in Grula, and the platform gets its prices through the API.
- In production since 2025
- Integrated with the manufacturer's B2B e-commerce platform
- Hosted in the EU
Calculate your savings
ROI Calculator for Wholesalers
Calculate how much margin you recover per SKU and how quickly the investment pays back.
Your Data
Start with your SKU count. Adjust assumptions as needed.
Results for Your Business
Projection based on B2B wholesale benchmarks.
Benefit Breakdown
Calculation Methodology
This estimate uses industry-standard benchmarks:
- Discount leakage (2–5%) and recovery (60–80%)
- Time saved per quote (2–5 minutes)
- Close rate uplift from faster, consistent pricing (1–3 percentage points)
- One-time and yearly cost of integrating your ERP or B2B shop (conservative budgeting)
Costs Breakdown
Example: catalogue manufacturer or distributor with a dealer network
Estimate based on industry-standard benchmarks. Results vary depending on data quality and process implementation.
Pricing
One flat annual license, priced by company size
No fees per price lookup or per user. Each license covers an agreed workload, so you can budget the whole year.
Band A
Annual revenue up to €25M
€1,200per month
billed annually, excl. VAT
Band B
Annual revenue €25–100M
€2,000per month
billed annually, excl. VAT
Band C
Annual revenue above €100M
€3,500per month
billed annually, excl. VAT
- Quarterly pricing review
Included in every plan
- No per-lookup or per-user fees
- All the price lists, price drivers, discounts and fees you need
- 2 environments, e.g. test and production
- Email support, answered the next business day
Each license is sized to an agreed workload: peak request rate, batch volume, catalogue size and connected channels. Larger workloads are sized and quoted individually.
Join as one of our first five customers
from €900per month
billed annually, excl. VAT
The full license at a founding rate, locked for three years for the agreed scope. In return, we publish a case study together and you take an occasional reference call.
See your own price lists in Grula
Send us the price lists and discount rules for one product range. We rebuild them in Grula and show you where prices differ, usually within 5 working days.
Starts with a 30-minute call · Audit fee credited to your license