Pricing
Choose Your Plan
Flexible subscription tiers designed to scale with your growing business.
Starter (14 days free trial)
Free
Ideal for small teams starting out with basic pricing configurations.
Core Features
- Unlimited price drivers
- Unlimited price lists
- Unlimited discounts & fees
- Up to 10k price lookups
Most popular
Core
$579 a month
For growing businesses needing advanced control with higher volume pricing needs.
Core Features
- Unlimited price drivers
- Unlimited price lists
- Unlimited discounts & fees
- Up to 500k price lookups
- 2 hours included onboarding video chat
Scale
Coming soonContact us
For businesses with high-volume pricing needs requiring advanced features.
Core Features
- Unlimited price drivers
- Unlimited price lists
- Unlimited discounts & fees
- Up to 10M price lookups
- 2 hours included onboarding video chat
Additional Features
- + Workflow
- + Analytics & AI
- + Premium Support
Enterprise
Coming soonContact us
Custom solutions for large enterprises with specific requirements.
Core Features
- Unlimited price drivers
- Unlimited price lists
- Unlimited discounts & fees
- Custom price lookups volume
- 2 hours included onboarding video chat
Additional Features
- + Workflow
- + Analytics & AI
- + Premium Support
Frequently asked questions
- What is Grula?
- Grula is a B2B pricing engine for wholesalers, distributors and manufacturers. It replaces pricing spreadsheets with rules: you manage price lists, customer-specific prices, discounts and fees in one place, and your ERP, online shop and sales team get the same price through one API.
- Who is Grula for?
- Wholesalers, distributors and manufacturers that sell B2B with several price lists, customer-specific agreements and discount structures. Grula is optimized for wholesale companies with 100–500 employees.
- How much does Grula cost?
- The Starter plan is a 14-day free trial with up to 10k price lookups. The Core plan costs $579 per month and includes up to 500k price lookups and 2 hours of onboarding. The Scale plan (up to 10M price lookups) and the Enterprise plan are priced on request.
- How does Grula integrate with an ERP or online shop?
- Through a REST API at https://api.grula.net, authenticated with a Bearer token. One request returns the price for a set of price drivers (for example product and customer tier), a currency and a pricing date. A batch endpoint returns up to 100 prices per request. Each response lists the price components, so you can see which price list and which discounts were applied.
- Can Grula replace Excel price lists?
- Yes. Price lists become pricing policies, and discounts and fees become price adjustment policies with conditions. Grula applies these rules automatically on every price request, which removes copying prices between spreadsheets and stops discounts that nobody approved.
- Does Grula support multiple currencies and future prices?
- Yes. Every price request specifies the currency as a three-letter ISO code (for example USD or EUR) and an optional pricing date, so you can calculate prices for a past or future date, such as before and after a price increase.
Ready to transform your pricing strategy?
Experience the power of flexible, rules‑based pricing. Let's collaborate to unlock smarter pricing for your business.
Free 30-minute call · No commitment